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The Unseen Struggle

Milo Breakfast Campaign

The international advertising agency IPG Mediabrands Malaysia approached YONGL for Nestle Milo Breakfast's social media campaign surreal imaging works. After several meetings with the team in the agency, the agency proposed YONGL's sketches to the client and the client liked one of the sketches he created and decided to use it as the main concept for the entire campaign.

 

In an unexpected turn of event, YONGL charged a professional sellout fee of RM10,000 as the project had to be handed to another studio for execution. The agency agreed and the collaboration was ended professionally.  

Client / 

Nestle Milo Malaysia

 

Role / 

Idea & Sketches

 

Agency / 

IPG

 

Year / 

2019

The Unseen Struggle

Executed Sketch

DISCLAIMER: VIDEO AND EXECUTED WORKS BELONG TO THEIR RESPECTIVE OWNER.

© 2020 by YONGL. All rights reserved.

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